2023 Ecommerce Conversion Report

Analyzing retailers’ strategies and investments to increase conversion rates
$399.00

Analyzing retailers’ strategies and investments to increase conversion rates. Includes over 15 charts, shopper insights, a review of trending conversion tactics like omnichannel and personalization, and the Top 5 ways to increase conversion. 

Interested in this report and more of our upcoming research? Sign up for a Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

2023 Ecommerce Conversion Report

Even as the pandemic faded and shoppers were free to return to brick-and-mortar stores, online retailers managed to hold their gains in conversion rates.  

No matter which merchant type, retailer size or product category we examined, conversion rates have held steady for three years at 2.8%. For Top 1000 retailers, conversion rates were higher than that of Top 2000 (2.8% vs. 2.6%), suggesting that having the resources to invest in conversion-driving tactics and technologies makes a difference.   

’s 2023 Ecommerce Conversion Report is the most comprehensive guide to understanding the complex science behind conversion and learning which steps to take to see immediate results. 

Each visit to your website or mobile app is an opportunity to make a sale. Get the Top 5 tips to build higher conversion and read through our expert review of the trending conversion tactics among retailers this year.

View the table of contents for full details on what’s included in the report.  

Published March 2023 

 

WHAT’S INCLUDED 

A Tactical Review: What Works to Boost Conversions? 

A deep dive into 6 tactical approaches that retailers have found worked to lift conversion rates in 2022, including: 

  1. Omnichannel Services
  2. Fast Checkout Process
  3. Website Speed
  4. Payment Options
  5. Livestreaming
  6. Personalization 

 

15+ Data-Packed Charts  

Start visualizing the power of strategies and trends in ecommerce conversion and share critical data with your colleagues and clients.

 

 

Top 5 Tips to Build Higher Conversions 

We’re unveiling our list of the 5 easiest ways to see an immediate improvement in conversion: 

#4 Customer reviews are another great way to instill confidence in potential buyers; seeing positive reviews from other customers can push them past indecisiveness into making a purchase the leading platform technology providers employed by North America’s Top 1000 online retailers. 

 

WHY YOU SHOULD BUY IT 

Conversion is often considered the most significant measurement of online retail success. But constant shifts in consumer behavior can make it difficult to keep up with. 

’s 2023 Ecommerce Conversion Report is the industry’s most detailed study of ecommerce conversion rates. It delivers a digestible analysis of how power tools, like web performance and mobile apps, hold the keys to higher conversion rates and the steps you can take to see immediate improvements. 

 

OTHER REPORTS YOU MAY LIKE 

Web Design & Customer Experience Report 

An analysis of how retailers are innovating in web design to increase sales

Ecommerce Platforms Report   

An analysis of the top ecommerce platforms and tips for switching providers 

Omnichannel Report 

An analysis of the strategies employed by successful omnichannel retailers 

KEY DATA FROM THE REPORT

  • Free shipping remains the No. 1 attribute likely to lead a shopper to place an order
  • 45.8% of ’s Top 1000 online retailers offered a Buy-Now-Pay-Later option in 2022, up from 28.2% in 2020
  • Store locators remain the most popular omnichannel feature among the 2022 Top 1000 retail chains
  • Among the 201 retail chains ranked among the Top 1000, 72.1% offered BOPIS as of early 2022 and 52.5% offered curbside pickup/drive-up services of orders purchased online
  • Delivery dates that did not meet the shopper’s needs (18%) and no guaranteed delivery date (12%) are the leading causes of abandoned carts
  • Total conversion rates for Top 1000 retailers were higher than that of Top 2000 retailers (2.8% vs. 2.6%) 
$399.00

Analyzing retailers’ strategies and investments to increase conversion rates. Includes over 15 charts, shopper insights, a review of trending conversion tactics like omnichannel and personalization, and the Top 5 ways to increase conversion. 

Interested in this report and more of our upcoming research? Sign up for a Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.