Amazon plans two Prime Day events this year. The first will fall on Tuesday, July 11, and Wednesday, July 12. A second event in the fall is expected to come in October, well before the start of the Black Friday weekend.

Amazon announced its first Prime Day of 2023 will take place on Tuesday, July 11, and Wednesday, July 12, confirming predictions from industry experts. Sellers had earlier been told they needed to submit their deals for the first Amazon Prime Day of 2023 by April 28th. Inc. is planning a second Prime Day for 2023, according to marketplace sellers who say they have been notified of an August 11 deadline to submit deals for the event.

Amazon is No. 1 in the Top 1000. The database is ’s ranking of the largest North American online retailers. Amazon is also No. 3 in the Online Marketplaces database, which ranks the 100 largest global marketplaces.

What is Prime Day?

Prime Day is now Amazon’s biggest sale of the year. It is usually held during the summer months. In 2022, it was July 12 and July 13. The annual two-day deals event is for Prime members only.

In 2022, Amazon held a second Prime Day event dubbed Prime Early Access Sale. Amazon said Prime members ordered more than 100 million items from merchants during the Early Access sale.


Prime Day, which features deals on many products on, began in 2015 as a celebration of Amazon’s 20th year in business. It turned into a summer sales holiday designed to drum up additional business for Amazon — and the retailer’s marketplace sellers — before the holiday shopping season. In recent years, other large retailers have offered promotions on their own websites around Prime Day to take advantage of the additional online shoppers.

How many countries will Prime Day take place in?

Amazon Prime Day takes place in more than 20 countries, including:

  • The United States
  • Canada
  • England
  • Austria
  • Australia
  • Belgium
  • Brazil
  • China
  • France
  • Germany
  • Italy
  • Japan
  • Luxembourg
  • Mexico
  • The Netherlands
  • Portugal
  • Singapore
  • Spain

How much did Amazon make on Prime Day 2022?

estimates Amazon’s sales on Prime Day hit $12.09 billion globally during the manufactured retail holiday, which spanned July 12 and 13. That’s up 8.1% year over year from the same shopping spree in 2021, which ran from June 21 through 22. In 2021, Prime Day sales reached $11.19 billion and represented a 7.7% increase over Amazon’s 2020 event.


Prime Day 2021 fell less than a year after the 2020 sales event, which contributed to the slowdown in growth from 45.1% earlier in the pandemic. Amazon postponed Prime Day 2020, pushing it from its usual summer time slot to mid-October because of the coronavirus pandemic. The pandemic impacted retailers’ supply chains and inventory, shifted consumers’ shopping priorities and led more shoppers to to purchase essential items.

In 2022, shoppers purchased more than 300 million items worldwide during the 2022 event. That was up from 250 million the year before, Amazon said.

Amazon marketplace sellers on Prime Day

Historically, Prime Day has been a chance for Amazon to heavily promote its own products, like its Alexa-enabled devices. Those gadgets usually make the retailer’s list of Prime Day bestsellers each year. But for the past few years, Amazon has invested more heavily in spotlighting marketplace sellers in their deals. And it’s paying off for third-party merchants participating in the sale.


For the past several years, a analysis shows the share of marketplace sales is growing on Prime Day. Third-party merchants’ sales accounted for 37.2% of all Prime Day sales through Amazon in 2022, up from 36.0% in 2021 and 35.1% in 2020.

When is Prime Day 2023?

Amazon Prime Day 2023 will be Tuesday, July 11, and Wednesday, July 12. We’ll update this page regularly with updates. A second Prime Day event will likely fall in October.

Dates for Amazon Prime Day in the past:

  • Ninth: July 11-12, 2023
  • Eighth: July 12-13, 2022
  • Seventh: June 21-22, 2021
  • Sixth: Oct 13-14, 2020
  • Fifth: July 15-16, 2019
  • Fourth: July 16-17, 2018
  • Third: July 11-12, 2017
  • Second: July 12, 2016
  • First: July 15, 2015

How often is Amazon Prime Day?

Up until 2022, Amazon Prime Day was once a year in the summer. In 2022, the retail giant added another Prime Day event in October. So how many times a year is Prime Day? The answer used to be once, but now we will all just have to pay attention because Prime Days may become more and more frequent. 

How do you sign up for a Prime membership?

You can join Prime or start a free trial at Amazon Prime Day.

How to prepare to find deals on Prime Day

The value of Prime Day to retailers both small and large is undisputed, as millions of shoppers visit the site in search of once-a-year deals.

  • Sign up for the Prime Insider newsletter to hear about Amazon Prime member benefits and find updates on deals and events.
  • Create deal alerts for recommendations. As an Amazon Prime Member, you can subscribe to receive deal alert notifications related to recent Amazon searches and recently viewed items. All you have to do is visit the Prime Day event page on the Amazon app before Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
  • Get deal notifications from Alexa. Alexa can make sure you don’t miss any Amazon deals. Members can add products to their Wish List, Cart, or Save for Later, and then ask Alexa to notify them about the deal.
  • Set a reminder so you don’t miss the multi-day event.

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