2023 Global Online Marketplaces Report

Analyzing the world’s Top 100 online marketplaces
$499.00

Analysis of the 100 leading global online marketplaces. Includes over 30 charts, rankings of the world’s Top 100 online marketplaces by 2022 third-party GMV, tips for marketplace sellers, and findings from a new consumer survey. 

For a deeper look at these marketplaces, access the raw data behind our analysis. Add the Online Marketplaces Database

 

Save 50% When You Become a Member

Interested in this report and more of our upcoming research? Sign up for a Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

2023 Global Online Marketplaces Report

Online marketplaces continue to offer significant opportunities for business growth and expansion.

As a $3.2 trillion (and growing) industry, digital marketplaces have become a hub for retailers, brands, technology providers and more to tap into a wide-ranging customer base and save on overhead costs.

But online marketplaces are daunting, and many businesses are left wondering: where do we start? How do we sell on marketplaces? And what are the benefits? 

’s Global Online Marketplaces Report has everything you need to learn the ins and outs of digital marketplaces—and how to leverage benefits like:

  • Expand your customer base beyond your existing audience
  • Increase sales by utilizing existing infrastructure, payment tools, etc.
  • Sell products more quickly and cost-effectively by eliminating the need to set up and maintain a dedicated ecommerce website
  • Gain valuable data and analytics into customer behavior, product performance and market trends
  • Streamline order management and gain more time to focus on product development and customer satisfaction

View the table of contents for full details on what’s included in the report. 

Published July 2023

 

WHAT’S INCLUDED

Ranking of the 2023 Top 100 Global Online Marketplaces, by 2022 Third-Party GMV

 

Executive Overview & Marketplace Analysis

Read through our findings on the following topics:  

  • Breakout sections on niche and hybrid marketplaces
  • The movers and shakers: global online marketplaces, U.S. marketplaces and Wish.com
  • Marketplace participation by merchant type and category

 

30+ Data-Packed Charts

Visualize the power of the Top 100 online marketplaces in over 30 charts and graphs, covering topics like:   

  • Share of Top 1000 retailers selling on marketplaces by merchant type and category 
  • Fastest growing global, Russian and U.S. marketplaces 
  • Buying behavior and perceptions 
  • Total and third-party GMV for the Top 100 niche marketplaces 

Here’s a sample from the report:

 

 

WHY YOU SHOULD BUY IT

’s Global Online Marketplaces Report is the most thorough analysis of ecommerce marketplaces available anywhere on the market. 

This report is the industry’s best tool for retailers and technology providers to learn the ins and outs of operating on digital marketplaces and how to leverage significant benefits. 

 

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Top 1000 Database     

North America’s leading 1,000 online retailers, ranked by annual web sales 

FEATURED DATA FROM THE REPORT

  • Total gross merchandise volume (GMV) at the Top 100 marketplaces across the globe grew 2.9% in 2022 
  • U.S.-based marketplaces in the Top 100 saw GMV decline 0.05% in 2022
  • Over the past three years, the compound annual growth rate (CAGR) at the Top 100 global marketplaces is an impressive 16.2% for total GMV
  • For US marketplaces, first-party GMV grew 1.6% in 2022
  • Consumer brand manufacturers are the heaviest sellers on marketplaces
  • 47.5% of digitally native brands – those born-on-the-web brands – sold on marketplaces over the last two years
  • Niche sites – like sneaker marketplaces GOAT and Flight Club – are some of the best overall performers among marketplaces in 2022 
$499.00

Analysis of the 100 leading global online marketplaces. Includes over 30 charts, rankings of the world’s Top 100 online marketplaces by 2022 third-party GMV, tips for marketplace sellers, and findings from a new consumer survey. 

For a deeper look at these marketplaces, access the raw data behind our analysis. Add the Online Marketplaces Database

 

Save 50% When You Become a Member

Interested in this report and more of our upcoming research? Sign up for a Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.