webinar/ai-powered-buying-journeys-a-new-frontier-for-digital-commerce-b2b-personalization/ by HTTrack Website Copier/3.x [XR&CO'2014], Mon, 17 Jul 2023 07:14:19 GMT --> AI-powered buying journeys: A new frontier for Digital Commerce B2B personalization |

We cordially invite you to join us for an exclusive presentation of survey results and data analysis from and Forrester Research. This insightful session offers a critical perspective on the past, present, and future state of the B2B digital commerce user experience and the pivotal role that generative AI and advanced analytics play in empowering sellers to meet demanding customer expectations.

Led by an esteemed panel of industry leaders, this webinar will dive deep into this unique body of research, and provide insights on the following topics:

  • The purchasing features that B2B buyers find most important
  • Where B2B buyers prefer to purchase and why
  • How B2B sellers can leverage generative AI and advanced analytics for hyper-personalized customer engagements on the buying journey
  • How generative AI transforms mundane product data into compelling product titles, attributes and descriptions
  • How advanced econometric and machine learning models can improve tactical pricing for B2B buyer personas

Sponsored by:


Val Du Vernet

Brian Land

Jayme Reynolds

Mark Brohan

Paul Demery

About Our Speakers

Val Du VernetSenior Director, Digital Strategy & OptimizationMcKesson

Val DuVernet is an ecommerce veteran, having worked in B2B, B2C and B2B2C environments. With a strong focus on user experience and product management, Val is an intrapreneur who has led ecommerce and marketing teams for McKesson, Advance Auto Parts and Target. As an entrepreneur, Val has also owned businesses herself – as a web and marketing consultant, in association management, and in the floral industry. Whatever the environment, Val’s goal is to leverage technology, content and media to present relevant products and experiences, displaying customer obsession, building customer advocates and delivering revenue growth.

Brian LandVP of Sales EngineeringLucidworks

Brian Land is the field leader for Lucidworks Solutions Engineering team. Based in Austin TX, Brian brings over 20 years of enterprise software technical experience with companies like Endeca, Siebel, Ariba, and NCR.

Jayme ReynoldsPrincipal Director of Commerce and Data Grid Dynamics

Jayme Reynolds is a strategic digital transformation leader with expertise in Cloud, eCommerce, and Omnichannel projects. He is currently the Principal Director of Commerce and Data at Grid Dynamics. Jayme drives success with a strong focus on bleeding-edge strategies for brands and retailers by leveraging Composable Commerce, Omnichannel, and technologies such as GenAI. He holds an M.B.A. from the University of Iowa and Bachelor of Finance from Auburn University.

Mark BrohanSenior Vice President, B2B and Market Research

Mark Brohan is vice president, B2B and market research development for , covering B2B ecommerce trends. Prior to his current role, Mark was vice president of research for and editor of Internet Retailer’s Top 500 Guide, Top500Guide.com and related research publications. Mark’s previous experience includes leading new print and web product business development for Faulkner & Gray and web publisher and editorial director for DM Review magazine and its two websites: DMReview.com and dataWarehouse.com. He was also the founding editor of various Faulkner & Gray technology magazines, including Internet Retailer.

Paul DemeryEditor

Paul Demery is editor of | B2B. Prior to DC360 B2B, he was managing editor of Internet Retailer magazine. In earlier work, he was editor in chief/associate publisher of Electronic Commerce World magazine, which covered business-to-business applications of internet technology in multiple industries; he also covered various industries for other magazines and newspapers.

Save Your Seat

webinar/ai-powered-buying-journeys-a-new-frontier-for-digital-commerce-b2b-personalization/ by HTTrack Website Copier/3.x [XR&CO'2014], Mon, 17 Jul 2023 07:14:23 GMT -->